Essential Foods The Beginning

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ESSENTIAL THE BEGINNING is specifically formulated for puppies and juniors that will weigh no more than 15kg in adulthood. It is a unique grain-free meal prepared with fresh British chicken and duck with Scottish wild and sustainably farmed salmon and Salisbury rainbow trout, and fresh eggs.

The Beginning contains 85% of fresh and dried meat, fresh fish and whole egg. 42% are fresh meat content (% of whole recipe).

It contains with prebiotics and are prepared at low temperature of 90 degrees (°C) to preserve the nutrients.

High preparation temperature of a normal kibble breaks down important nutrients that are heat sensitive. Such as Omega 3, natural essential vitamins (eg. vitamin B&E), some amino Acid and enzymes. The high temperature also alters meat based protein structure with denaturalisation which makes it difficult for your pets to digest and assimilate. The change in the structure of healthy protein that occurs during exposure to high heat is a possible trigger for food allergies.

The meal is grain and gluten-free.

First purchase? Receive 20% discount! Use the couponcode at checkout “eerstepuppyzak'”.






Essential Foods is the revolution in pet nutrition your dog or puppy will thank you for. Hard to believe? We developed Essentials with the philosophy that quality foods should contribute to releasing your dog’s full potential – through achieving their most balanced behaviour (BOF) and optimal health, year in, year out. We believe you and your dog deserve nothing less. Making
our ambitions reality means our ingredients and composition are in a class of their own.




The old mantra ‘You are what you eat’ also applies to your dog. Some owners choose a Bones and Raw Food diet (BARF), with the belief that a pre-prepared meal can’t exploit the dog’s full health and behavioural potential. ESSENTIAL FOODS release the same life quality as a BARF diet, without the stress and inconvenience of handling and preparing frozen/raw meat, bones and giblets.



BOF is the principle of developing food to match your dog’s natural diet. Our food ensures the stability of your dog’s sugar levels. Its high fresh meat content stimulates instincts and our low preparation temperature means your dog gets the best nutritional values. Berries, seeds, and herbs mimic the contents of the prey’s stomach and its size and consistency ensure the meal is chewed before being swallowed.


Essentials will have a positive affect on almost all dogs (BOF). You can expect your dog to be more calm and balanced prior, during and after feeding.

Customers have told us about dramatic reductions in their dog’s bad behaviour and in some cases, even complete removal. Try Essential Foods and see what it can do for your dog.





In harmony with your dog’s anatomical needs, every bag is balanced with min 75% fresh/dried meat, egg and fish; plus 25% vegetables, berries, seeds, herbs, fruits, vitamins and minerals. Essential’s meals are prepared with min 45% all-fresh chicken, salmon, trout, herring, lamb, venison and egg.
To preserve the nutritional value of our 35% fresh ingredients, Essentials is prepared at only 90 degrees (°C).
All our ingredients are of the highest quality.


MOS & FOS + lucerne sprouts


Cranberry, akai, blueberry, mulberry


Apple, tomato, orange, pear


Carrot, peas, spinach, cauliflower


Seaweed, green tea, ginger, marigold, linseed


Glucosamine, MSM, chondroitin

30 days

Give us  a challenge

We promise you that within 30 days you’ll notice an improvement, even if your dog is already in optimal balance. We are sure both you and your dog will be com-pletely satisfied with Essential Foods.

Additional information

Weight 12.5 kg

Fresh chicken and duck, dried chicken and duck, sweet potato, chicken fat, peas, fresh salmon and trout, fresh whole egg, linseed, potato, liver stock, lucerne sprout, vitamins, minerals, MOS, FOS, glucosamine*, chondroitin*, MSM* (*all from natural sources), cranberry, akai, blueberry, mulberry, apple, tomato, orange, pear, carrot, spinach, cauliflower, seaweed, marigold, ginseng, green
tea, ginger


Fresh and dried chicken, duck, salmon, trout, egg 85,0 %
Of which is fresh (% of whole recipe) 42,0 %
Vegetables, seeds, herbs, berries, fruit, vitamins, minerals 15,0 %
Protein 34,0 %
Fat 22,0 %
Minerals 8,0 %
Water 8,5 %
Omega6 3,6 %
Omega3 1,7 %
Calcium 1,6 %
Phosphorus 1,3 %
Glucosamine 0,09 %
Chondroitin 0,07 %


We recommend using the Essential the food box. The food should be stored in a cool, dry place (5-18 °C); away from direct sunlight and in an air tight container. This will ensure the last meal tastes as good as the first

First Bag?

With the first bag of Essential comes a nutritional lifestyle change. Gradually phase in Essential over 4-7 days.

The most important point is to adjust daily portions to suit your pet. Overfeeding will result in softer stools. We therefore advise that you spend the first2-3 weeks identifying the correct portion size. When your pet’s stools are solid, and your pet feels satisfied you have found the cor-rect portion size. All you have to do now is enjoy all the benefits of Essential. TIP: Start by feeding your pet 10% less than usual and ad-justing from there. You are always welcome to contact us for feeding advice and guidance.

Additional tip

In our experience most dogs find the taste of Essential irresistible. Don’t be surprised however if your dog doesn’t finish his meal. This isn’t due to taste, but because Essential gives a fuller feeling, which your dog will get used to in time. If your dog is especially discerning, try pouring a little heated water over the meal. Alternatively stir in 1-2 spoonfuls of Essential the Omega 3 Oil.


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